Team Liquid partners with SAP

April 10 2018


As one of the most successful teams in the world, Team Liquid maintains its lead by collaborating with those who see the future and build it. We're thrilled to announce that we are partnering with SAP — the best innovation partner in the world.


"I am beyond excited to announce a new partnership with SAP. This partnership between SAP and Team Liquid is going to change the way that we think of esports athletes and the way that they develop."

- Steve "LiQuiD112" Arhancet




Information is one of the most vital resources in every single esport, whether it's scouting in StarCraft II, warding in League of Legends and Dota 2, or counting your opponent's hand in Hearthstone. The push and pull against the fog of war represents a battle unique to esports, but it's the preparation that goes into strategy that often separates the champions from the chumps.

We've only just begun to explore the science of esports, and teams now have dedicated coaches and analysts who dissect everything from drafts to in-game timings. That esports and computers go hand-in-hand means that there is an unprecedented amount of data that can be mined and studied, and the team with the most knowledge will have a significant advantage in practice and in play.


"There is a strong demand for meaningful data & analytics software in esports. For Team Liquid, competitive performance is key – and smart technology and data give us the best possible tools to analyze and improve. As a technology company at the cutting edge of innovation and with sponsorship experience across sports and entertainment, SAP is the perfect partner to collaborate with Team Liquid to create tools and solutions to fuel our competitive journey."

- Victor "Nazgul" Goossens



SAP will develop comprehensive technology solutions that will give Team Liquid an information advantage inside and out of the game. Their cutting-edge analytics will empower our teams' decisions while providing a platform for more efficient practice and scouting. Many of the best sports teams in the world, including the kings of Bundesliga, Bayern Munich, and English Premier League winners elect Manchester City, run SAP, and Team Liquid will receive the same championship winning support. Together, we will transform the way esports team operate by uncovering the nuances and depths of performance that only data can provide.

"Esports is an exclusively digital experience in that everything that happens, happens inside the game. The teams with the best data analytics processes will be the ones who can get to the right conclusions much faster than other teams. "

- Josh "Jarge" Smith




As market leader in enterprise application software, SAP (NYSE: SAP) helps companies of all sizes and industries run better. From back office to boardroom, warehouse to storefront, desktop to mobile device – SAP empowers people and organizations to work together more efficiently and use business insight more effectively to stay ahead of the competition. SAP applications and services enable more than 378,000 business and public sector customers to operate profitably, adapt continuously, and grow sustainably. For more information, visit www.sap.com.



“After deciding to become a sponsor in the field of esports, SAP took time to observe and analyze the market and its ecosystem, before finally deciding to partner with Team Liquid – one of the most successful teams in the business,” said Stefan Ries, Member of the Executive Board of SAP SE, and Chief Human Resources Officer. “For SAP, esports opens us up to a tech-savvy and highly skilled audience and potential new talents for SAP. As a global, innovative and forward-looking technology company, SAP is particularly interested in talent, who bring team spirit, endurance and decision-making based on facts in a context – which is exactly what esports athletes have.”

“Esports is a highly interesting field for SAP. With a team sponsorship, SAP will be able to activate its full potential by working closely together with Team Liquid to understand their needs and apply innovative technology solutions to address them,” said Lars Lamadé, Head of Sponsorships Europe & Asia, SAP. “SAP as an innovation-driven company is interested in esports as a 100% digital sport with a high speed of development. The partnership with Team Liquid, with a true and authentic co-innovation mindset at its core, will become a great use case for SAP technology.”




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